Marketing Your Library On the Web

Indiana Online Users Group Spring 2005 Program
Hamilton East Public Library, Fishers, Indiana
May 20, 2005

It used to be "how do we bring our patrons through the front door..." The question now is "how do we bring our virtual patrons through our web front door." We know our users are out there, using the web to virtually exist. So, how can we market our library services and databases to bring in our virtual patrons? Our keynote speaker, Glenn Peterson, Web Administrator of the Hennepin County Library system in Minneapolis, MN, will be addressing such questions. He will share with us how his metropolitan library system is using the web to market their library services and resources. Topics to be covered include:

increasing web site use through patron online interaction with the library
using tools & skills needed to implement interactive features, both free and commercial
bridging your library's web site and online catalog to benefit from the synergy of these two resources
including web-based services that will attract kids and teens
adding value to your web site through library staff involvement
creating web-based tools to enable staff to contribute quickly and efficiently (and give them a sense of ownership)
working with key library staff to integrate your print and web marketing efforts
marketing the site through your staff and your staff's in-person services through the site

Our afternoon sessions will further explore various web marketing techniques.

Schedule for the day:

8:30 a.m. - 9:00 a.m. Registration

9:00 a.m. - 9:30 a.m. IOLUG Business Meeting

9:30 a.m. - 9:45 a.m. Break

9:45 a.m. - 11:30 a.m. Keynote Address: Marketing your Public Library via the Web
Speaker: Glenn Peterson, Hennepin Public Library, Minneapolis, MN
(Click here to see the presentation in PDF format, 8.2MB.)

11:30 a.m. - 12:30 p.m. Lunch

12:30 p.m. - 1:10 p.m. Session Topic: Creating a Library Portal
Speakers: Susan Metcalf & Joanne Artz, University of Southern Indiana
(Click here to see the presentation in PDF format, 2.17MB.)

1:15 p.m. - 1:55 p.m. Session Topic: Web Marketing and a Special Library
Speaker: Donnett Ekwerike, Eli Lilly Library
(Click here to see the presentation in PDF format, 574K.)

1:55 p.m. - 2:10 p.m. Break

2:10 p.m. - 2:50 p.m. Session Topic: Ten Steps to Effective Web Presence
Speaker: Michael Stephens, St. Joseph County Public Library
(Click here to see the presentation in PDF format, 8.85MB.)

2:55 p.m. - 3:35 p.m. Session Topic: Revamping an Academic Library Web Site
Speaker: Eric Morgan, Notre Dame
(Click here to see the presentation in PDF format, 876K.)

3:35 p.m. - 3:45 p.m. Wrap up and evaluations

Registration is $25 for current IOLUG members or $45 for non-members. This includes breaks, lunch (buffet with vegetarian choice), and speakers' handouts.

8:30 a.m. - 9:00 a.m.	Registration
9:00 a.m. - 9:30 a.m.	IOLUG Business Meeting
9:30 a.m. - 9:45 a.m.	Break
9:45 a.m. - 11:30 a.m.	Keynote Address: Marketing your Public Library via the Web Speaker: Glenn Peterson, Hennepin Public Library, Minneapolis, MN (Click here to see the presentation in PDF format, 8.2MB.)
11:30 a.m. - 12:30 p.m.	Lunch
12:30 p.m. - 1:10 p.m.	Session Topic: Creating a Library Portal Speakers: Susan Metcalf & Joanne Artz, University of Southern Indiana (Click here to see the presentation in PDF format, 2.17MB.)
1:15 p.m. - 1:55 p.m.	Session Topic: Web Marketing and a Special Library Speaker: Donnett Ekwerike, Eli Lilly Library (Click here to see the presentation in PDF format, 574K.)
1:55 p.m. - 2:10 p.m.	Break
2:10 p.m. - 2:50 p.m.	Session Topic: Ten Steps to Effective Web Presence Speaker: Michael Stephens, St. Joseph County Public Library (Click here to see the presentation in PDF format, 8.85MB.)
2:55 p.m. - 3:35 p.m.	Session Topic: Revamping an Academic Library Web Site Speaker: Eric Morgan, Notre Dame (Click here to see the presentation in PDF format, 876K.)
3:35 p.m. - 3:45 p.m.	Wrap up and evaluations